Brand Identity | Digital Marketing
Established a direct and meaningful channel of communication, as the “go to” destination for all industry insights, valuable content, and promotions, while fostering a sense of community and engagement among a valued audience.
Role:
Lead in developing and managing consumer newsletter launch.
Title/logo development
Creative direction
Content curation
Copywriting
Directed production of bi-weekly content
Cross-departmental collaboration
Results:
85% increase in subscriber audience
Exceeded KPI launch best practice industry averages.
Increased programmatic and owned revenue opportunities.
Increases D2C engagement
Increased TC Plus app subscriptions
