National Contest | 360° Campaign
Digital | On-Air | Direct Mail | Cross-Promotion
America’s Top Coach Contest optimized community activation, brand visibility, audience engagement, and subscriber growth.
On-Air Promotion | :15 & :30 spots
Role:
Lead in developing and managing campaign.
America's Top Coach contest was launched to honor outstanding tennis coaches who make a profound impact on their communities, not only providing quality tennis lessons but also contributing through fundraising, securing scholarships, volunteering for underserved areas, and creating special programs for diverse players.
Results:
Highest-performing web content of the year.
Featured in local press and industry publications nationally.
Increased brand engagement and visibility.
Promoted Tennis Magazine & newsletter.
Optimized lead generation and subscriber base.
Established valuable industry partnerships
Social Promotion/Cross promotion