Tennis Channel | Events, Partnerships & Strategic Brand Management

Role:

Led consumer activation campaign implementation from concept to completion.

Includes TV, digital media, events, direct mail, contests, experiential, short form content,

Westin Mission Hills Golf Resort & Spa| Tennis Channel Lobby Display

Expanded Reach:

Implementing strategic placement to create expanded visibility effectively establishes contact with direct and indirect audiences. Additionally, extending promotional videos to other high-traffic areas within hotels, such as in-room menu, lobby screens or elevator displays, we further maximize exposure and engagement of the brand.

Cross-promotional mailers w/ industry partners

Whether pulling up to the hotel, sitting at the bar, sitting poolside or hanging out in your room… creating a valuable first contact is key. This initiative aims to establish a consistent presence and foster a positive impression, enhancing brand visibility and connecting an experience.

Connect with the brand wherever you are.

• Signage displayed throughout partner properties.

• Hotel partner valet staff outfitted in co-branded polo shirts.

With an average attendance of 400k+ in key markets, the impact was extended through strategic positioning of promotions on site and in surrounding areas. By strategically planning consumer-facing activations, advertising, and installations during major national and international tennis and industry events, brand visibility and engagement were enhanced.

On-site brand activation | VIP Terrace | Citi Open