Launched by Celebrity Chef Tasha Prothro, Cali Gold Blends is not just another culinary brand, it’s a celebration of exquisite flavors and soulful culinary experiences of elevated comfort cuisine, custom crafted hot sauces and beverages.

Cali Gold Blends

Product line featured at Loews Hotel, Natural History Museum, Sofi Stadium, and sold on Amazon.

Role:

I used the Cali Gold Blends existing logo to enhance their brand identity and support the product launch of various high profile partnerships, initiatives and promotional opportunities. It was important to stay true to Cali “west coast” culture and street roots, infusing fresh visual elements and brand color schemes to reflect the brand's evolution while maintaining a sense of familiarity.